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The BRUSSELS-WALLONIA Convention
Bureau
WHO ARE WE?
The Brussels-Wallonia Convention Bureau is a department
of the Office de Promotion du Tourisme Wallonie-Bruxelles
(OPT). It is responsible for optimising the assets of
the Brussels/Wallonia destination, in terms of business
tourism, by promoting them both in Belgium and abroad.
Mission
Its mission is to promote the Brussels/Wallonia destination in the national and international business tourism markets, and to facilitate the advent and organisation of trade events in Wallonia and Brussels.
With a presence in the principal business tourism source markets, thanks to its network of bureaux abroad, it offers its "Contacts and Prospects" all the tourist structures and entities in the field of organising business events: meetings, incentives, seminars, congresses, conventions, trade shows....
The Brussels-Wallonia Convention Bureau offers logistical
assistance that is entirely free of charge, customised
and complete, and provides objective advice for the
successful staging of any event. Its flexibility of
intervention, its adaptability and its neutrality enable
it to offer much-appreciated assistance at all the various
stages of project implementation.
Its affiliation to international associations of business tourism and congress professionals (MPI, SITE) guarantees a thorough knowledge of the international business meeting and event market.
Objectives
The Brussels-Wallonia Convention Bureau acts as a link
between the supply and the demand. Its main objective
is to identify needs, to advise and to recommend services
or service companies that are suited to the demand -
to the very best of its ability.
The Brussels-Wallonia Convention Bureau enjoys excellent
relations with numerous operators, specialists of MICE,
in Brussels and all the regions of Wallonia. Its staff
has first-class knowledge of the business tourism offer,
and this is regularly maintained by technical visits
to various hotels and other infrastructures.
The Brussels-Wallonia Convention
Bureau ensures vis-à vis the "Destination"
:
- The representation of the Brussels/Wallonia destination in the major national and international trade shows of the MICE sector.
- The constitution and updating of prospection databases for the various markets.
- Assistance with setting up regional congress offices, and/or groups of towns that would like to feature in the MICE tourism market.
- The creation of a series of tools to guarantee top-quality service: standardised forms, suggestions for incentive ideas, photographs, and so on.
- The creation of promotional tools: brochures, Internet sites, electronic newsletters, and so on.
- Regular udpating of a database, consultable on-line via the Internet site, enabling access to information such as hotel venues, meeting venues, organisers and service companies.
- The organisation of study trips and inspection visits for Belgian and foreign professional organisers interested in discovering the destination.
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The Brussels-Wallonia Convention
Bureau ensures vis-à vis its Contacts & Prospects:
- Free examination of project feasibility: search for activities and suitable venues
(rooms/hotels and other venues).
- The referral of received requests to the professionals concerned, with neither self-interest nor favouritism.
- The organisation of inspection visits to the Brussels/Wallonia destination (co-ordination of the visit's programme with the client and the partners, and accompaniment during the visit) in order to select the most appropriate venues for the client's project.
- The free provision of documentation in four languages (town maps, restaurants, museums, and so on).
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